Overview
Belcarra was appointed to lead the transformation of the Sixways Stadium estate – an ambitious regeneration designed to secure the long-term future of professional sport in Worcester, while unlocking the site’s full commercial and community potential through significant commercial development in Worcestershire.
Acting as development and project manager, Belcarra has overseen every stage from strategic visioning and masterplan design through to planning consent, funding, and early-phase delivery.
Vision & Masterplan
The new vision for Sixways brings together sport, business, and wellbeing, playing a pivotal role in the larger sports-led regeneration initiative.
The masterplan repositions surplus and underused land around the stadium to create a mixed-use destination that includes:
This extensive development will create new job opportunities in hospitality, healthcare, and events, while also providing adaptable industrial space to attract businesses to the area. Improved transport connections will be realized through a new multi-storey car park and enhanced cycle links, with plans to reintroduce shuttle bus services to and from the city centre and rail station on matchdays to serve Sixways.
Each phase has been designed to complement the stadium’s core use while diversifying revenue and reducing reliance on match-day income.
Planning & Delivery
Belcarra coordinated a complex, multi-disciplinary planning process, securing outline consent for the masterplan and negotiating directly with Worcestershire County Council, Sport England, and the Environment Agency.
A detailed phasing plan and infrastructure strategy ensure the stadium remains fully operational during construction, supported by new access, drainage, and utilities that form the backbone for long-term growth.
Commercial Structure
Belcarra developed the commercial and funding framework that underpins this sport-led regeneration scheme. This includes forward-funding agreements, operator partnerships, and revenue-share models that align private investment with community outcomes.
Each plot is structured for flexible delivery – from healthcare and leisure to industrial and roadside uses – maximizing resilience against market changes.
Enabling Works & Legacy
Belcarra has led the planning for enabling and servicing works to advance the first development plots – including new road infrastructure, flood mitigation, and power upgrades.
The project now stands as a blueprint for sport-led regeneration: a commercially viable, community-driven model that secures the future of professional sport in Worcester and creates a place where people can work, play, and belong.